Aura Commerce
A headless e-commerce store with editorial visual merchandising, sub-second page transitions, and Stripe checkout integration.
01 / OVERVIEW
The Context & Scope
Aura Commerce represents the intersection of luxury editorial design and high-performance headless architecture for an artisanal lifestyle goods brand.
The Problem
The client's previous monolithic storefront suffered from 4-second initial loads, sluggish mobile navigation, and high cart abandonment during checkout.
The Solution
Rebuilt the entire front-of-house using Next.js Incremental Static Regeneration (ISR), modern image compression, edge API routes, and a distraction-free Stripe Elements checkout.
02 / CORE CAPABILITIES
Key Features & Highlights
03 / EXECUTION
Development Process
Created high-contrast editorial typography tokens and smooth micro-interactions.
Engineered client-side persistent cart synchronized with server inventory checks.
Achieved a 99/100 Google Lighthouse performance score across all catalog pages.
Key Technical Challenge
Ensuring zero layout shifts (CLS) when loading variable-aspect-ratio editorial photography across different mobile screen widths.
Measurable Results
Boosted mobile conversion rate by 28% and cut overall bounce rates in half within the first month of launch.